The Projecto began in Monterrey, Mexico, in 2009 as a means for a young Treviño to help her artist friends sell their work. In doing this, she discovered she had a knack for making connections. 

"I had friends who were talented or people who I could see were doing great," Treviño said. Whenever someone did something really good, and I really liked it, I would get excited and start telling people about it. I made sales almost by accident and got them shows just by talking about their work and how much I loved it."

After moving to Texas in 2010, Coka initially had trouble breaking into the Austin arts scene. Despite her experience working for the Museum of Contemporary Arts of Monterrey, she could not secure work as easily as she had previously. 

"I would offer volunteer work, and sometimes they didn't even give me that," said Treviño. "I had already worked for the biggest museum in Monterrey, for the university, and for galleries. I worked with big-time people, and it didn't matter here." 

(Incubatio) exhibit featuring Patricia Carrington